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Infographic: Is Mobile the Future of Marketing?

June 19, 2012 Dean van Leeuwen Future Trends, Marketing and Sales, Newsletter, Social media and web 2.0 No Comments

It took radio 38 years to reach 50 Million users. TV took 13 years and the Internet took 4 years to reach the same figure. However, it only took the iPhone 2 years to reach the same figure.  In 2011 around $1 Billion was spent in mobile advertising, analysts expect it to be $4 Billion in 2015. Over 50% of all purchases are preceded by internet search. The power of information is now in the hands of consumers. Here are a few intriguing facts about Mobile Marketing:

  • The average user has a smartphone with them 23 hours per day
  • Consumers now spend an average of 74 minutes on the web and 81 minutes on mobile apps
  • 70% of smartphone users use their phone when shopping in-store to check competing offers.
  • Only 33% of companies have a mobile optimized website
  • Mobile advertising will hit $3 billion in 2012 and nearly $5 billion by 2015

Here is a  great infographic developed by Yext.com on the the future of mobile marketing.

 

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The main contributors to this blog are:

Dr Graeme Codrington, co-founder of TomorrowToday, author, speaker and expert on the changing world of work
Dean van Leeuwen, co-founder and CEO of TomorrowToday UK & Europe, speaker, consultant and Chief Intellectual Adventurer
Catherine Garland, head of the TomorrowToday Strategic Insights team and previous MD of GFK Research in the United Kingdom
Keith Coats, co-founder of TomorrowToday South Africa, leadership development guru, speaker and author
Professor Nick Barker, director of the Asia Pacific Leadership Program at the East-West Center in Hawaii, leadership development expert
Markus Kramer, marketing director for Aston Martin and brand building expert
Keith Holdt, Visionary Enabler of business growth and change, currently works for LDC as an investment executive.
Dil Sidhu, Chief External Officer, Manchester Business School; Executive education specialist.
Dawna MacLean, expert on fostering meaningful change and creating authentic experiences through transparent and trusted partnerships.

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