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Seven Sins of Marketing

June 19, 2012 Dean van Leeuwen Marketing and Sales, Newsletter No Comments

At TomorrowToday we are big fans of marketing giant, Seth Godin, and totally agree when he says that no one owes you his or her business or their attention.  And yet, so many companies market their goods and services with an air of arrogance. Their brand is the best; their products superior. In a world where products and services are easily copied, there is always someone better or someone who soon will be. The future currency of business- growth, loyalty and engagement- are no longer bits and bobs, but deeply emotional human values like humility, generosity, empathy, patience, kindness and family.  Social media spreads messages and stories like wildfire. The company that does not care-  that cuts corners and costs at the expense of people’s lives- practices the opposite of these values and fails to understand the future of marketing in a seamlessly integrated  and connected world.

Read Seth’s Seven Marketing Sins 

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Primary Blog contributors

The main contributors to this blog are:

Dr Graeme Codrington, co-founder of TomorrowToday, author, speaker and expert on the changing world of work
Dean van Leeuwen, co-founder and CEO of TomorrowToday UK & Europe, speaker, consultant and Chief Intellectual Adventurer
Keith Coats, co-founder of TomorrowToday South Africa, leadership development guru, speaker and author
Professor Nick Barker, director of the Asia Pacific Leadership Program at the East-West Center in Hawaii, leadership development expert
Markus Kramer, marketing director for Aston Martin and brand building expert
Keith Holdt, Visionary Enabler of business growth and change, currently works for LDC as an investment executive.
Dil Sidhu, Chief External Officer, Manchester Business School; Executive education specialist.
Dawna MacLean, expert on fostering meaningful change and creating authentic experiences through transparent and trusted partnerships.

Click here for a full list of contributors


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